Marketing Manager – Healthcare Nutrition
Michael Page · International
Job description
About the role
Lead strategic healthcare nutrition initiatives across HCP channels, shaping scientific engagement strategies while driving business growth for a global leader in specialised nutrition.
Key responsibilities
- Develop and execute hospital listing strategies to expand market access and strengthen institutional partnerships.
- Identify, map, and prioritise key hospital stakeholders, healthcare professionals and decision makers.
- Drive strategic engagement plans to support business growth and long‑term healthcare ecosystem development.
- Evaluate market opportunities, healthcare trends, policy changes and competitive activities to identify growth opportunities.
- Adapt brand propositions and product claims into HCP‑focused, scientifically grounded, and compliant communication materials.
- Collaborate with Marketing, Medical Affairs and Scientific Affairs to ensure message consistency and relevance.
- Design and implement scalable HCP engagement strategies across medical congresses, symposiums, educational programmes, expert roundtables and digital platforms.
- Establish professional advocacy models to enhance brand recommendation and influence within the healthcare community.
- Define channel priorities, investment strategies and activation roadmaps aligned with business objectives.
- Monitor KPIs, ROI, hospital listing progress and HCP engagement effectiveness.
- Ensure all activities comply with local regulations, industry standards and healthcare marketing guidelines.
Required profile
- Bachelor's degree in Marketing, Life Sciences, Nutrition, Pharmacy, Healthcare, Business or a related discipline.
- Minimum 5‑8 years of experience in healthcare, nutrition, pharmaceutical, medical device or consumer health industries.
- Proven experience in HCP marketing, medical marketing, hospital channel management or healthcare stakeholder engagement.
- Strong understanding of healthcare systems, hospital dynamics and market access environments.
- Experience working with key opinion leaders, medical societies and professional education programmes.
- Demonstrated ability to develop and execute strategic marketing plans with measurable business outcomes.
- Excellent stakeholder management, influencing and communication skills.
- Strong analytical mindset with ability to translate market insights into actionable strategies.
- Fluent in English; Chinese proficiency preferred.
What we offer
- Opportunity to lead high‑impact healthcare nutrition initiatives within a fast‑growing and purpose‑driven industry.
- Exposure to senior healthcare stakeholders, hospital networks and leading medical experts.
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Published 4 күн мурун
Expires 1 ай ичинде
15 views · 0 interested
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Michael Page
International