Marketing Operations Specialist (B2B, MarTech & Campaigns)

About the role

We are looking for a hands‑on Marketing Operations Specialist to own and optimise our MarTech stack, primarily Marketo, and to drive data‑driven B2B campaigns. You will work closely with marketing, sales and content teams to ensure seamless execution and measurable results.

Key responsibilities

• Manage the Marketo platform – setup, configuration, optimisation and ongoing maintenance.
• Integrate APIs and connect MarTech tools to streamline data flow, reporting and campaign execution.
• Design and run email campaigns, nurture streams and lead‑scoring models.
• Collaborate with content, creative and demand‑generation teams to deliver on‑brand, high‑impact campaigns.
• Monitor, analyse and report on campaign performance, providing insights to improve ROI.
• Maintain data hygiene, segmentation and compliance (GDPR, CAN‑SPAM) across marketing databases.
• Lead adoption of new marketing technologies aligned with business objectives.
• Troubleshoot technical issues related to MarTech integrations and campaign delivery.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Proven experience in B2B marketing operations and automation platforms.
• Strong understanding of API integration and the MarTech ecosystem.
• Analytical mindset with experience in campaign reporting and data analysis.
• Excellent communication, project‑management and collaboration skills.
• Ability to thrive in a fast‑paced, results‑driven environment.

Required skills

• Marketo
• HubSpot
• Salesforce
• API integration

What we offer

• Remote work from anywhere in Kyrgyzstan (home or modern office in Bishkek).
• Corporate and social events, enjoyable working environment.
• Leadership development, career advising, soft‑skills and well‑being programs.
• Unlimited access to EPAM’s internal learning database and free English classes.
• Medical & family care package, six trust days per year, psychology session coverage.
• Discounts for fitness clubs, sports programs and a broad benefits package.