Product Marketing Manager – Decentralised Exchange (DEX)

About the role

Improbable is building a next‑generation blockchain for real‑time, large‑scale applications. We are looking for a Product Marketing Manager to define how our decentralised exchange (DEX) is positioned, launched and adopted in the market.

Key responsibilities

• Own positioning and messaging for core audiences such as alpha groups, trading communities and professional traders.
• Craft differentiation stories and simplify technical narratives for both experienced traders and newcomers.
• Lead go‑to‑market activities for product launches, new capabilities and ecosystem features, from brief creation to post‑launch measurement.
• Provide market intelligence on on‑chain derivatives, trading trends and trader insights to inform product and growth tactics.
• Support adoption and retention through community leaderboards, yield‑based rebates and referral programs.

Required profile

• Solid experience in product marketing, preferably within Web3, consumer fintech or trading products.
• Hands‑on experience with retail trading products or exchanges (DEX or CEX) and a clear understanding of order books, derivatives or perpetual contracts.
• Proven track record of end‑to‑end product launches with measurable results.
• Strong grasp of crypto‑native culture and communities on platforms such as X, Discord and other Web3 channels.
• Highly analytical with the ability to define and track growth, retention and adoption metrics.

Required skills

• Product marketing
• Go‑to‑market strategy
• Market research and positioning
• Crypto and blockchain ecosystem knowledge
• Data‑driven growth analysis