Regional Growth Manager – CIS

About the role

Binance is seeking a Regional Growth Manager for the CIS region to own and drive growth initiatives across one of its top‑priority markets. The role blends user acquisition, lifecycle management, and innovative activation tactics to accelerate user adoption and re‑engagement.

Key responsibilities

• Design, launch, and optimise acquisition and activation campaigns based on data and business priorities.
• Run local growth experiments, A/B tests, and product trials to uncover new opportunities.
• Monitor key growth metrics, analyse performance, and translate insights into actionable improvements.
• Collaborate cross‑functionally with Product, CRM, Paid Ads, Content and other teams to execute growth initiatives.
• Drive user re‑activation through targeted, data‑driven strategies.

Required profile

• Minimum 5 years of experience in growth, performance or digital marketing (crypto, fintech, tech, e‑commerce or mobile apps preferred).
• Proven track record of end‑to‑end growth campaigns delivering measurable business impact.
• Strong analytical mindset with confidence in data‑driven decision making.
• Ownership mindset and ability to work independently in a fast‑paced environment.
• Native Russian speaker with strong English communication skills.
• Passion for crypto, fintech or emerging technologies.

Required skills

What we offer

• Opportunity to shape growth strategy in a leading global crypto exchange.
• Collaborative, fast‑moving environment with cross‑functional teams.
• Access to cutting‑edge tools and data for experimentation.