Web3 Product Marketing Manager, Prediction Markets

About the role

Improbable is seeking a Web3 Product Marketing Manager to define the market narrative for a real‑time prediction protocol. You will work at the intersection of product, growth, communications and community, turning a technically ambitious product into a clear story for traders, builders and partners.

Key responsibilities

• Own end‑to‑end positioning and messaging for the prediction protocol.
• Translate complex product strengths into concise, credible narratives.
• Lead go‑to‑market initiatives for major launches, product milestones and partner activations.
• Define and execute the marketing roadmap in partnership with product and community leads.
• Grow the qualified builder audience through always‑on programmes.
• Conduct customer and market research with traders, builders and KOLs, feeding insights back into product and pricing.
• Create launch threads, research‑led content, explainer assets, dashboards, KOL kits and conference materials.
• Collaborate with communications on press, podcasts and thought‑leadership outreach.

Required profile

• Strong experience in product marketing or a closely related role, with hands‑on prediction‑markets or protocol exposure.
• Deep understanding of crypto products and on‑chain user experience, able to market credibly to Web3‑native audiences.
• Proven track record of owning launches from positioning to measurable post‑launch impact.
• Excellent narrative instincts and ability to simplify complex product details.
• Data‑driven mindset, comfortable using performance insights to shape campaigns.
• Operator mindset with a bias toward shipping and high tolerance for ambiguity.

Required skills