Regional Marketing Executive - Central Asia

About the role

A fast-growing company is looking for a dynamic, passionate and creative professional to lead and coordinate its marketing function across Central Asia, with a primary focus on Kyrgyzstan and also responsibility for Azerbaijan, Tajikistan, Turkmenistan, Georgia and Armenia. The role sits in a fast-paced, international environment.

Key responsibilities

• Define and create country-specific marketing strategies.
• Develop and implement demand generation and lead generation strategies and rollout plans across Central Asia, with a focus on the Kyrgyzstani market.
• Launch marketing campaigns and evaluate their success against KPIs.
• Support market research during new region penetration, taking into account each country's ethics, culture and customs.
• Provide support for marketing events and exhibitions as required.
• Coordinate the marketing team and handle delegated projects.
• Stay up to date with current trends and best practices, and perform other related tasks assigned by the Business Development Manager.

Required profile

• Degree in marketing, advertising, communications or a business-related field.
• At least 3 years of experience in a similar role.
• Fluent Kyrgyz and Russian, with very good English.
• Outstanding communication and interpersonal skills; highly organised, able to multitask, dynamic and target-oriented.

Required skills

• Solid knowledge of marketing analytics and metrics.
• Strong digital marketing skills.
• Project management skills are an advantage.

What we offer

• An attractive remuneration package plus a performance-related reward.
• An intellectually stimulating work environment.
• Continuous personal development and international training opportunities.

The hiring process includes an introductory chat with talent acquisition, a first interview with the future team, a role-specific take-home task and a final interview. Applications are handled with strict confidentiality.